The trademark “MEZZA” is derived from Arabic roots and has been used specifically for vape products. The name “MEZZA” in Arabic is written as “مِزَّة” (Mizza). This term carries various connotations, including “snack” or “small dish,” often used in the context of appetizers in Middle Eastern cuisine. The brand aims to capture the essence of sophistication and cultural heritage, reflecting the leisurely and social nature associated with the Arabic tradition of sharing small, enjoyable moments.
The “MEZZA” vape brand is tailored for the Arabic-speaking market, emphasizing a connection to regional cultural values and aesthetics. This local focus ensures that the product resonates well with the target audience, incorporating familiar language and cultural references. As it enters the market, “MEZZA” aims to establish itself as a premium choice, blending modern vaping technology with a deep appreciation for Arabic heritage.